2040 Active Lifestyle Concept
Automotive, HMI, XR
May 2025
Project Overview
An XR-integrated, self-owned, Level 5 autonomous vehicle empowering creators to explore, capture, and connect—anywhere, in any season.
Responsibility
Hardware and software integration across cross-disciplinary teams.
Guided transportation designers by providing insights from user research, steering UX decisions for both exterior and interior design.
Role
UX/UI Designer
General Motors (Sponsored Project)
Team
Yiwen Kong – Exterior Designer
YenPo Chen – Interior Designer
Design Tools
Figma
Blender
Unity 3D
Opportunity for heavy digital users: seamless experience between virtual & reality
Inspired by Meta Reality Lab and BMW's pioneering 2023 research report, we're taking the idea further by asking,
"How would an experience in XR-integrated autonomous vehicle look like?"
Persona: Content Creator in 2040
A person who actively explores the world but is heavily digitally connected.
Problem Statements
How might we help content creators stay active and seamlessly connected through a vehicle?
Solution Framework
AI-driven, XR-enhanced adventure vehicle that expands interior space, automates preparation,
enables creators to stay productive even while the car drives itself.
Storyboard
A Day in the Life of Emery’s Adventure with ORION
Wireframing
Integrate hardware and software experiences derived from interior design.
Displaying essential information in real time while managing entertainment through XR for intuitive control.
Layout 1 (Deprecated)
Layout 1 Wireframe
Mid-Fidelity Prototype
Conduct usability testing using a mid-fidelity prototype within an XR environment.
Adjusting the UI position and enhancing the accessibility of the control panel.
High-Fidelity Prototype – Integrated Unity 3D Simulation
Integrated the high-fidelity prototype with the final vehicle model using Unity Engine.
Enhanced user interactions and optimized ergonomics within the vehicle design.
Final Design
Adjust the form and layout to integrate seamlessly with the interior design language and experience.
XR control panel- Manual Drive
XR control panel-Autonomous Drive
Windshield Display
Speedometer
Onboarding- AI Gear Arrangements
Scanning gears with the ORION system to generate the best arrangement solution.
Activate Control Panel
Launch the in-vehicle interface with XR glasses after entering the vehicle.
Windshield Display- Navigation
Keep your eyes on the road while using navigation with an integrated transparent display
Adventure Mode
Activate pneumatic performance tires for enhanced traction during your adventure.
Autonomous Drive
Experience Level 5 autonomous driving and relax on your way home.
Off-road Autonomous- OnStar Vision
Connect to satellites with OnStar technology for advanced off-road autonomous driving in non-digitized areas.
Propulsion Sound Design
Sample the frequencies from the black hole, and experience the universe's power.
Ambient Filter Sound Design
Enhance the in-vehicle visual and auditory environment to promote relaxation or concentration.
Full Vehicle Design
Commercial video showcasing the dynamic lifestyle of content creators.
Stay connected while driving
With the orion glasses, creators could stay productive on the way back home in autonomous drive.
Feedback form the industry
“I can see numerous UX decisions reflected in the vehicle design.
Calvin adds significant value to the team as a UX designer.
The experience design is captivating, and I would love to own one!”
Joseph Lenneman-
Advanced Design Team Lead CX at General Motors