E-commerce solution for
PVC tile manufacturer
Mobile Web, WebAR
launched in August 2022
Project Overview
A WebAR product preview enables customers to visualize and interact with materials in their own environment using mobile devices, reducing the need for additional shipping and labor.
Role
Product Design Intern
TRONNOVATE Design Laboratory
Responsibility
Led UX research and interface design for a WebAR tile preview experience to streamline sample ordering.
How do customers purchase tiles?
Through ethnographic interviews, we identified the key pain points in this industry.
Typically, the material-selection process involves two rounds of shipping.
Pain Points of Stakeholders – What’s on Their Minds?
Understanding Sunkite CORP’s challenges and those of their customers through additional interviews.
Problem Statements
How might we optimize Sunkite CORP's sales channel to reduce sample waste and shipment manpower?
&
How might we help customers select the right tile intuitively without geographical limitations?
Opportunity
Shipping and returning tile samples are time-consuming.
Applying AR technology in product-preview features offers an opportunity to improve the selection process.
Solution Storyboard
Experience different tile materials instantly with AR filters, eliminating wait times.
Only one shipment is needed.
Wireframing
Identifying the optimal moment to introduce AR preview features in the mobile website.
Prototype and Challenge
Usability testing revealed differences between digital renderings and actual lighting.
To address this, the team conducted product photography in real settings to ensure AR previews accurately reflect actual lighting.
Product Launch
The product was launched in August 2022.
For more information, please visit https://arte-floor.tw/en/
Business Impact
Boost Customer Experience
Simplify complex purchasing process with intuitive experience for customer.
Lower Shipping Cost & Labor
Lower the sample waste and save 50% of shipping cost and labor by DTC solution.
Borden the Business
Break the geographical limitation of resale, led the business from local to nationwide.